Product Focus A Good Thing?

I am sure you have heard it all…..

Find your niche, focus on your niche, target your niche………

This is all well and good if you know how to optimize your pages and target your keywords in the search engines. Only completely focus on the product if it is totally yours! The sorry fact is…. to get customers or readers to your "niche", you will have to dominate highly searched terms targeting that niche. Unless you are a professional SEO webmaster and key phrase expert researcher, chances are you will see very little traffic to your "niche site". Yup! All those Guru programs, niche builders, and software won't do a thing for you unless you happen to be lucky just before the lightning strikes you!

Ask any Guru…. They will tell you it is a numbers game! They know 99% of new members/affiliates/downlines are going to fail and exit the program withing 3 months! They need the new signups to keep that initial purchase money coming. Most offer signup bonuses also so the Guru's can earn extra before their downlines figure out they can not keep losing money! It is the numbers! If you are not getting thousands of hits a day with your websites or have hundreds of thousands of emails in your lists. How do you think you are going to make it? People do not automatically go to your replicated website just because your name is on it! Unless your name dominates the top search engine pages!

Joining and promoting any make money online product or program will only benefit the product owners. You may make a few bucks….. You probably spend more!

So How Do I Make Money Online?

Along with the rest of the gobelty goop they feed you most do have some correct information in their marketing information. Your new online business is a business and should be treated like one!

Sure back in the 90's Joe Shmoe could put a page up online and probably make a lot of money. Now almost every key phrase has millions competing for search engine position. You have to be good to beat that competition!  Joe Shmoe might as well buy a lotto ticket…..

The best way to get targeted customers online is by using the search engines because when someone searches for "your product", if you are #1 on the search engine for "YOUR PRODUCT" they will click on your link. As you see the best way is not an easy way. Thus product focus should not be your #1 priority unless it is your product.

Building your business online is now the same as building one in your town. To get customers you need to gain their trust by giving them good information, products, and service. Hype and lies may catch their attention for a second, but  as soon as they see through it, they are gone and your online reputation is shot.

It still is not really that hard but does take some time, your total commitment to make your business work, and a plan to follow so your business builds in an orderly fashion making it easier and easier to find by new customers.

Your main business focus should be what you know best, how you learned it, and why what you do is better for your customers than all that other stuff online. Your potential customers have to know and trust you! Don't try to become something you aren't because you have a new product page. Think about it! Do you buy online from Joe Shmoe? Do you even buy online? You have to prove to your potential customers you are the most trustworthy person on the web to buy your products from before they click that Google ad (that you will make 3 cents from) to buy from someone else!