Content Is Your Trump Card

I found someone else that says what I have been trying to get across to marketers for a long time! Here is how Internet marketing center newsletter puts it…..

"Content is your trump card

So, if you and your competitors are all playing the SEO game with your cards face up on the table, how can you ever possibly get the edge on them?

I asked Geoff, and here’s what he said: "Content! You need more content, better content, and fresher content — that’s how you win with the search engines."

All of the optimization tricks we teach you — such as putting your keywords in your title tags, in your content, in your image alt tags — these are common SEO ploys that Google can easily identify. And even though these are all "white hat" strategies that won’t get you penalized, Google doesn’t really want to award website owners with a great ranking just because they know how to rig their sites to rank well with the search engines.

What Google does want is to reward website owners who offer lots of valuable content to their visitors — and the tech wizards at the world’s most powerful search engine are constantly fine-tuning the algorithms to focus more on the depth and quality of a site’s content.

So the way to make sure you give the search engines — and your visitors! — what they’re looking for is to offers lots of free valuable information.

… And the easiest way to do this is to add a blog to your site and update it at least three times a week with information that will benefit your visitors. (And if you can include your top keywords in your blog content, even better!)"

See! All the tricks in the book will get you no where without the content to back them up!

Read the rest of their newsletter online, Click HERE